The most important element of web design is a good visual design. Any web design that is not visually appealing is a big turn off. It is important for a website to look clean and simple. An overcrowded design is not recommended. The first impression is the key to many visitors and re visitors. A good and attractive design ensures that the visitor will spend some time looking around.
The next element that makes a good web design is a simple and thoughtful user interface. The first thing that we need to determine is that the user is able to find his information of interest with ease. A careful navigation and consistent layout looks cool and neat. It is easy for the viewer to find content areas.
Primary Navigation looks good above the fold. The computer screens today have capabilities to hold greater number of pixels. The top 500 -600 pixels are said to be above the fold or something which the user is able to see as a first glimpse. The main links of the website are usually acceptable when they are above the fold so that the information seeker finds his required link at the first sight.
It is thoughtful to repeat the navigation in the footer if the content in the webpage is large enough to make it scrollable. With these links like terms of service can also be used. A meaningful content and precisely written is usually acceptable. No one in interested in reading long paragraphs about the stuff that indicates you are beating around the bush. People love descriptions with photographs. Contents and links in the middle of pages arises curiosity in the readers.
It is not a good practice to avoid contact information in a website. If a prospective client is looking for ways to contact you, it is a big turnoff if he is unable to find a dedicated link that allows him to see modes of communicating with you or similar information. Typically a phone number, an email address and a contact form is enough information and means for a person to get in touch with you.
There can be nothing better than a search field. Google offers custom search to websites when applied. For a person who uses word press, this information comes in, search is already provided along with WordPress.
A sitemap is another important element one must have in his website. If it is a complex website, then it becomes all the more important. A good sitemap lists out all the pages and how they are linked to each other. The sitemap is for the reader to view how to navigate through pages and which page leads to another.
Design should always be separated from content. A good web design must have cross browser compatibility. CSS and other scripts allow this to happen easily. Web optimized images are important because no one likes to wait for an image any longer.
Statistics and analytics are good to have tools for you to see how many people visited your website. These elements are important for a good web design.
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